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The treatment of multiple myeloma has advanced considerably in recent years with Celgene’s Revlimid and Janssen / Takeda Pharmaceutical’s Velcade remaining key cornerstones of treatment. Janssen’s targeting antibody, Darzalex, has gained numerous label expansions and experienced rapid uptake since its initial 2015 approval. Amgen’s Kyprolis and Takeda’s Ninlaro are both approved for relapsed/refractory (R/R) multiple myeloma, and both have generated considerable physician interest. The plethora of regimens used to treat multiple myeloma poses decision-making challenges both in the clinic and in drug development.
Current Treatment: Physician Insights provides physician insights on treatment dynamics, prescribing behavior, and drivers of brand use so that marketers can create specific messaging around these treatment dynamics to more effectively increase or defend their market position.
Markets covered: United States.
Primary research: Survey of 102 hematologist-oncologists in the United States fielded in January 2019.
Key drugs covered: Revlimid, Pomalyst, Velcade, Kyprolis, Darzalex, Empliciti, Ninlaro, Farydak.
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Dwaipayan Chatterjee is an Analyst in the Cardiovascular, Metabolism Renal and Hematology disease team at Decision Resources Group. He holds a degree with specialization in Pharmaceutical Chemistry from Birla Institute of Technology & Science, Pilani, Rajasthan, India. Prior joining DRG, he worked as an Equity Analyst for the Healthcare sector with Market Realist working on competitive intelligence and analysis of pharmaceutical financial data. He also worked as a market research analyst for Mordor Intelligence with experience of market sizing, forecasting, and analyzing market dynamics.