The value of professional conferences module highlights how oncologists value, use, and stay up-to-date on professional conferences. Specifically, this module examines the changing role of both in-person and online conferences, how oncologists utilize social media during conferences, and findings from ASCO 2018 Annual Meeting engagement. This module will help pharma engage physicians in person and online during (and at) professional conferences.

Specifically, in this module DRG Digital explores possbile strategies for professional conferences and addresses the following questions:

  • How oncologists currently attend conferences and the role of online conferences?
  • How can pharma strategically utilize social media during professional conferences?
  • What can pharma learn from ASCO 2018 Annual Meeting to best engage physicians in future conferences?