Our Taking the Pulse® U.S. 2018 study revealed that almost half of U.S. physicians are interested in using use a voice assistant for professional reasons. Given the mainstream adoption of voice assistants for personal reasons, we expect the number of voice users to grow -- challenging pharmas to rethink salesforce engagement strategies.

Questions answered in this report:
• What is the opportunity for Google Glass in healthcare?
• How can Google Glass best be positioned to physicians and what specialties are most interested?