Why does pharma need to leverage digital search behavior to employ a 1:1 Rx advertising strategy? | ePharma Consumer 2017 | Strategic Insight

Publish date: May 2018

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Questions answered in this report:

What should pharma understand to get 1:1 marketing rights?

Which type of online ads would resonate more with online adults who are in favor of seeing targeted health ads?

Where should pharma serve Rx ads for greater impact?