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Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the stomach cancer patient experience, meet them with the right content and suppor in the right places, and plan for patient-centric solutions to drive outcomes.
Changing healthcare landscape: To understand how consumers perceive potential healthcare system changes in the U.S. and what’s the expected impact on their health management and affordability
Healthcare costs and pricing transparency: How are costs impacting patient decisions? What are health behavior changes due to increasing health costs? What technologies are used to research costs?
Health information consumption: How do consumers read health related news? Do they trust/have confidence in information shared via social media? How to create sharable content?
Patient centricity and personalization: What type of customer service is expected in care settings or healthcare industry?
Emerging technologies: How will technologies such as AI, machine learning impact information consumption/seeking? (AI, voice search, chat bots)
Point of care everywhere (continuous care): To understand the ecosystem of continuous patient care outside brick-and-mortar doctors’ offices and hospitals (telehealth, health tracking, mobile use pre and during doctor visits)
Digital patient journey: How do consumers leverage offline and online resources throughout the patient journey? What's their involvement in decision making?
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