ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how patients want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.
Questions Answered in This Report:
- Medication related decisions and adherence: How do patients evaluate their treatment options? What is their decision making process? What stops patients from filling Rx? What can pharma do to increase medication adherence?
- "Relationship" with pharma: What type of pharma patient support services are of most demand? What is patient satisfaction with pharma digital offerings? Which digital offerings have the highest impact on treatment decision making?
- Owned media - website and apps: What content and marketing distribution strategy should pharma brands employ to maximize patient engagement?
- Paid promotions: In what context do paid promotions resonate the most with consumers? What type of prescription drugs are most likely to drive Rx related actions? What engagement points are the most critical to the patients?