Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with the right content and support in the right places, and plan for patient-centric solutions to drive outcomes.

The study was fielded among 3,002 online adults ages 18+ in France, Germany, Italy, Spain and the United Kingdom in Q3 2017. Data can be segmented by 20+ patient and caregiver categories, including cancer, asthma, Crohn's disease, diabetes.

Questions Answered in This Report:

  • Patient pain points

    • Managing many channels of health info: recognize the role and impact of digital channels on consumers’ health-related actions; understand shifts in device and info search formats 
    • Navigating the patient journey: help patients to make health decisions by addressing needs varying by stage of the health journey
    • Following treatment regimen: emphasize pharma’s role in providing medication adherence support
    • Improving health management: assist physicians in providing better-quality patient experience at the point of care; leverage new technologies to support patients in managing their conditions