DRG uses cookies to improve your experience on this website. Some of the cookies we use are essential for parts of the website to operate. Please be aware that if you continue without changing your cookie settings, you consent to this. For more information on our use of cookies, please review our cookie policy.

Research & Reports

Searching in Digital Insights (1246)

Multichannel Payer Marketing Study 2017

Multichannel Payer Marketing Study 2017

Thank you!

Your request has been received by DRG. A represantative will contact you shortly to provide more details on the research and data contained in this report and ensure that it will meet your current research needs.

Multichannel Payer Marketing® is an in-depth study of U.S. P&T committee members designed to understand  multichannel behaviors, preferences and needs to inform engagement strategies

The study was fielded among 189 P&T committee members at hospitals, IDNs, PBMs, MCOs and ACOs.
 

Questions Answered in This Report:

    • What types and combinations of websites, content, platforms, tools and services comprise a meaningful engagement platform for P&T committee members? What do P&T committee members want from pharma versus third party publishers (e.g. Lexicomp, Epocrates, etc.)?
    • Should pharmas build P&T committee members portals? What content and features are P&T committee members looking for in pharma websites? 
    • What level of digital engagement do P&T committee members want with pharma account managers, MSLs and KOLs? What’s the optimal balance of digital resources vs. KAM-driven engagement? 
    • What sort of pharma beyond-the-pill tools and services stand to have the most impact on formulary placement? Are soft-support value-adds as impactful as more stringently validated offerings?
    • How open are P&T committee members to partnering with pharma around data management or custom offerings that can help them meet goals of value and quality? 
       

Already a Client? Log in to access this report.

  • Pub Date: October 2017

Purchase Report

Recent reports:
You may also be interested in: