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Research & Reports

Searching in Digital Insights (1027)

How does ad relevancy drive prescription drug requests? | ePharma Consumer 2016 | Strategic Insight

How does ad relevancy drive prescription drug requests? | ePharma Consumer 2016 | Strategic Insight

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A significant proportion of online consumers recall seeing or hearing prescription drug ads, which can be effective at building awareness around pharma offerings and products. However, awareness does not necessarily translate into relevancy for consumers. How does ad relevancy drive prescription drug requests? This Strategic Insight covers the essentials. 


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    • How does ad relevancy drive prescription drug requests?
  • Pub Date: September 2017

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