ePharma Physician® is a study and strategic advisory service focused on helping clients understand how physicians learn about and access promotional, medical and practice support resources from pharma, the ways pharma marketers can maximize physician engagement with their digital content, and how pharma sales reps can strengthen the pharma-physician relationship with in-person and remote digital interactions.
The study was fielded among 1,814 online physicians in the United States in Q2 of 2017. Data can be segmented by 25 different specialist types, including Oncologists, Neurologists, Endocrinologists, Rheumatologists, and more.
Questions Answered in This Report:
• What types of pharma digital content have the highest impact on physicians' clinical decisions?
• What role can sales reps play in improving digital engagement between physicians and pharma companies?
• What level of demand exists among physicians for personalized content messaging and website experiences from pharma?