How should pharma leverage online resources and HCPs differently throughout the patient journey? | Cybercitizen Health Europe 2016 | Strategic Insight

Even with DTC regulations in the EU, info-seeking consumers are just as likely to use online sources to access prescription drug information as they are to use their healthcare providers for such information. While HCPs are still the predominant and most influential source for prescription drug information, internet is a powerful tool as well, and EU pharma companies would be wise to not discount it.  How should pharma leverage online resources and HCPs differently throughout the patient journey? This Strategic Insight covers the essentials.