ePharma Physician 2017

Publish date: June 2017

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ePharma Physician® is a study and strategic advisory service focused on helping clients understand how physicians learn about and access promotional, medical and practice support resources from pharma, the ways pharma marketers can maximize physician engagement with their digital content, and how pharma sales reps can strengthen the pharma-physician relationship with in-person and remote digital interactions. The study was fielded among 1,814 online physicians in the United States in Q2 of 2017. Data can be segmented by 25 different specialist types, including Oncologists, Neurologists, Endocrinologists, Rheumatologists, and more.

Questions Answered in This Report:

  • -What information and services from pharma will create the strongest digital engagements with physicians?
    -Which pharma tools and resources are critical to help physicians achieve their practice's key care metrics and goals?
    -Which pharma companies provide the best-in-class digital offerings to support physicians' various resource needs?
    -What is the level of HCP demand and impact for personalized website experiences?
    -How can sales reps utilize in-person meetings to move the needle on HCP multichannel engagement?
    -How widespread is physician adoption of pharma remote detailing programs, and in which clinical scenarios do HCPs turn to these services?