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Research & Reports

Searching in Digital Insights (927)

What types of health video content should pharma prioritize? | ePharma Consumer 2016 | Strategic Insight

Engaging health video content is table-stakes for building awareness around a particular disease or condition and for building awareness around various pharma offerings. In order to capture those who are going online to watch health videos, pharma should focus their efforts on creating content that meets patient need and resonates with patients. This Strategic Insight covers the essentials. 

Questions Answered in This Report:

  • What types of health video content should pharma prioritize, particularly for consumers who say they remember health information better after watching an online video?