Your request has been received by DRG. A represantative will contact you shortly to provide more details on the research and data contained in this report and ensure that it will meet your current research needs.
Engaging health video content is table-stakes for building awareness around a particular disease or condition and for building awareness around various pharma offerings. In order to capture those who are going online to watch health videos, pharma should focus their efforts on creating content that meets patient need and resonates with patients. This Strategic Insight covers the essentials.
What types of health video content should pharma prioritize, particularly for consumers who say they remember health information better after watching an online video?