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Research & Reports

Searching in Digital Insights (927)

Digital HCP Sources 2017 | Hospital Medicine | Segmentation | With Comparison

Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how hospitalists engage with specific websites, journals, apps, networks and other professional sources; assess how their digital assets stack up to competitors for key physician metrics; and support the case for investment in integrated promotional campaigns. The study was fielded among 1,762 online physicians in the United States in March and April of 2017. Data can be segmented by 25+ specialist types, including cardiologists, oncologists, endocrinologists and neurologists.

Questions Answered in This Report:

  • • What are the top websites and apps HCPs are using for professional information?

    • How can medical publishers and pharma companies optimize their email strategies?

    • What are the top resources HCPs are turning to for medical news and medical education?