Taking the Pulse® Global is a research study and strategic advisory service that identifies the digital channel behaviors and preferences of physicians in global markets. The 2017 version of the study explores changes in the digital landscape due to emerging technologies and trends (e.g. virtual patient consultations, e-detailing programs, social marketing); identifies what content physicians want most, as well as when and where they navigate through digital channels to find it; and highlights the specific opportunities to engage physicians in each country with multichannel marketing strategies.
The study was fielded in Q1 2017 among 2757 physicians inArgentina, Australia, Brazil, Canada, China, Colombia, Egypt, India, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Taiwan, Turkey, UAE, and Venezuela. Data can be segmented by several specialist types depending on the market, including PCPs, Cardiologists, Endocrinologists, Neurologists, and Oncologists.