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Research & Reports

Searching in Digital Insights (927)

What are patients who end up switching their original Rx researching online? | ePharma Consumer 2016 Strategic Insight Report

Half of patients do online research after receiving Rx from their doctor and not all end up filling it after doing so. This Strategic Insight looks into what type of information patients look for and what matters most to those who end up switching their Rx after online research.

Questions Answered in This Report:

  • What types of online information patients are searching for after receiving Rx?

    What matters the most to patients who end up requesting a different Rx after online research?