Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with the right content and support in the right places, and plan for patient-centric solutions to drive outcomes.

Questions Answered in This Report:

    • What are EU consumers' biggest pain points in healthcare?
    • How do consumers leverage digital channels along the patient journey?
    • In what ways is consumerism impacting conversations at the point of care?
    • What are the drivers of non-adherence, and what are the opportunities for pharma to increase treatment compliance?


The study was fielded among 3,047 online adults ages 18+ in France, Germany, Italy, Spain and the United Kingdom in Q3 2016. Data can be segmented by 50+ patient and caregiver categories, including Rheumatoid Arthritis, Multiple Sclerosis, Cancer, and Diabetes.