Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand ophthalmologists digital behavior and pain points, identify emerging content and service opportunities, and optimize their cross-channel HCP engagement strategy.
Questions answered in this report:
- How is the changing healthcare system effecting the way physicians manage their patients and make clinical decisions?
- How are physicians currently using telehealth to support clinical decisions and what role can pharma play?
- How can pharma partner with EHR vendors to best support physicians outside of their digital properties?
- How can pharma partner with non-pharma properties to stay in front of physicians?
- What role does online video and social networking play in clinical decision making?
- How are smartphones and tablets used for clinical information?