“There are many strategies pharma marketers can employ to strengthen engagements with EU physicians who visit their websites. However, a significant minority of physicians are turned off from pharma digital properties and believe that no pharmaceutical company provides quality digital resources. Marketers seeking to reengage these EU HCPs disconnected from pharma need a targeted outreach and content distribution strategy; this Strategic Insight identifies and explores these tactics.
Questions answered in this report:
How many EU physicians are dissatisfied with pharma digital resources? To what extent, if at all, do these physicians use pharma company websites? What types of content can pharma marketers create to engage these physicians, and how should it be promoted and served to them?”