While 13% of U.S. online adults overall say they would request a branded prescription drug if they knew it came with additional tools to help them manage their condition, the influence of these value-added resources on medication decisions is much higher for patients in some condition groups. This report explores those conditions, and looks at the types of pill-plus resources patients in those condition groups are most interested in.
Questions answered in this report:
What condition groups are most receptive to pill-plus value-adds and help with adherence?