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Growth in the Latin American market for orthopedic devices is set to outpace that of the US and Europe through 2012. Economic prosperity, demographic shifts, surgeon adoption of newer technologics, and increased investment in the health care industry have created numerous opportunities for implant manufacturers. Intense competition from regionally based manufacturers and unequal distribution of medical resources present unique challenges within the Latin American orthopedic device market. These impediments will be mitigated by progressive development in the country's health care sector.
This report incorporates information gathered using DRG's End-User Analytics service. This methodology involves a combination of up to three approaches to data collection: surveys, one-on-one interviews, and focus groups. Respondents can include physicians, surgeons, nurses, specialists, and/or administrators.
-Evaluate the impact of intense competition from domestic manufacturers on pricing and market share.
-Understand how health care systems as well as political and economic trends will shape market opportunities.
-Gauge the shift in surgeon preference to more advanced devices and surgical techniques including such as cementless implants.