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The global market for therapeutic botulinum toxin (BTX) will experience substantial growth through 2013 due to expanded indications of BTX products and both physicians' and patients' preference for this treatment. The entry of new competitors and growth of existing competitors into new geographies will alter the competitive landscape and enhance the need for marketing efforts, leading to greater awareness. Although competition from alternate treatments such as prescription drugs will limit the use of therapeutic BTX, the market will experience increasing revenues over the forecast period.
-Understand how approvals of new indications will raise procedure volumes and drive market growth through 2013.
-Assess the impact of new market entrants and existing competitors entering new geographies.
-Identify the fastest-growing market segments for future expansion.
-Recognize the most commonly performed BTX procedures based on incidence rates and patient demand.