Taking the Pulse U.S. 2016 Digital HCP Sources - Hematology Oncologists Segmentation

Publish date: May 2016

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Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how hematology oncologists engage with specific websites, journals, apps, networks and other professional sources; assess how their digital assets stack up to competitors for key physician metrics; and support the case for investment in integrated promotional campaigns. Questions answered in this report: •Digital workflow: What is the role of each screen throughout a physician’s workflow? •Information seeking: How are physicians searching for clinical information to inform their decisions? What digital properties are physicians using to find professional information? •Mobile optimization: How are smartphones and tablets used for clinical information? •Newsletter initiatives: How are physicians receiving and consuming newsletters and news updates across devices?