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Research & Reports

Searching in Digital Insights (1220)

Taking the Pulse U.S. Digital HCP Sources 2016

Taking the Pulse U.S. Digital HCP Sources 2016

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Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how specialist segments engage with specific websites, journals, apps, networks and other professional sources; assess how their digital assets stack up to competitors for key physician metrics; and support the case for investment in integrated promotional campaigns.   The study was fielded among 1,785 online physicians in the United States in Q2 2016. Data can be segmented by 20+ specialist types, including cardiologists, neurologists, oncologists, and rheumatologists.   Questions answered in this report: Digital workflow: What is the role of each screen throughout a physician’s workflow? Information seeking: How are physicians searching for clinical information to inform their decisions? What digital properties are physicians using to find professional information? Mobile optimization: How are smartphones and tablets used for clinical information? Newsletter initiatives: How are physicians receiving and consuming newsletters and news updates across devices? 

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  • Pub Date: May 2016

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