Research Reports | Multichannel Engagement
March 2016

ePharma Physician 2015 Strategic Insight Report – How can pharma support cost-driven physicians?

Research from DRG’s ePharma Physician 2015 survey show that treatment costs have a growing impact on prescription decisions. In this evolving healthcare landscape, pharma has an opportunity to build partnerships with physicians who are looking for patient assistance programs and other resources to share their patients. This Strategic Insight explores who the physicians are that rely most on patient financial support services from pharma, and how marketers can deliver these resources to engage physicians and have a meaningful impact on clinical decisions.

Questions answered in this report:

  • What types of physicians are driven most by cost concerns in their treatment decisions?
  • What are the key patient financial support services these physicians demand?
  • When and where do they seek out these resources from pharma?”
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