The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to greater physician engagement and influence, analysis of DRG’s Taking the Pulse Europe 2015® survey also highlights room for improvement in creating the optimal tablet detail. This Strategic Insight covers some of the tactics marketers should seek to employ to ensure their salesforce delivers the greatest impact and drives physicians to continue engaging with pharma outside of the meeting room.
Questions answered in this report: