Who are the empowered healthcare consumers in the EU5? Cybercitizen Health Europe 2015 Strategic Insight Report

One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles these proactive consumers and looks at how pharmas can better serve and engage them.

Questions answered in this report:

  • Who are the empowered healthcare consumers in the EU5?
  • What sorts of resources do they need from pharma, and in what format?