Taking the Pulse U.S. Digital HCP Sources - Hospitalist with Academic Medical Centers Segmentation (without comparison)

Publish date: August 2015

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Taking the Pulse® Digital HCP Sources explores how physicians use digital resources for their work and clinical decisions, with a focus on how they engage with specific websites, journals, apps, networks and other professional sources. Key questions addressed include: • Multiscreen use: With three device use now commonplace, what role does each screen play in physician workflow throughout the course of their day? • Information-seeking: What is the role of both online and offline resources (pharma vs non pharma) in various workday scenarios? • Utilization of websites and apps: To what extent are physicians relying on various professional resources throughout the workday? How frequently do physicians turn to certain resources over others? • Device and resource preference: In which scenarios do certain devices and professional resources prevail over others? • Online video: How can online video best be harnessed to engage physicians?