Taking the Pulse® Global is an annual market research study and syndicated advisory service focused on how physicians in China, Japan, Taiwan, South Korea, and Australia use digital media and devices for professional purposes and pharma interaction, with the objective of helping global marketers assess opportunities for providing content, services, and support to physicians online.
The study was fielded among 163 oncologists in China, Japan, Taiwan, Sourth Korea, and Australia in Q1 2014.