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Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific physician specialist audience, such as cardiologists, and its use of information technology and digital media in the clinical practice setting. ePharma Physician® is Manhattan Research's market research study and syndicated advisory service exploring adoption of digital channels for prescription drug information, including through various types of online promotion programs and customer service options from pharma companies. Tablet-assisted in person sales interactions and their impact on clinical decisions and satisfaction are also assessed.
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