ePharma Physician 2015

Publish date: June 2015

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ePharma Physician® is Manhattan Research's market research study and syndicated advisory service exploring adoption of digital channels for prescription drug information, including through various types of online promotion programs and customer service options from pharma companies. Tablet-assisted in person sales interactions and their impact on clinical decisions and satisfaction are also assessed. The study is fielded online annually in Q2 among more than 1,811 physicians who are ePharma Physicians, or who use digital channels for pharma resources and connecting with reps.