ePharma Consumer 2014 Strategic Insight Report How do online and offline media inform pivotal consumer decisions around medication?

ePharma Consumer® is DRG’s market research study and syndicated advisory service exploring the behavior and preferences of U.S. consumers who are online for pharma and prescription drug information. The study is fielded annually in Q4. For 2014, 6,601 U.S. adults (ages 18+) were surveyed online.