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Digital MedTech Physician is designed to address the unique challenges faced by marketers in the medtech industry. The study explores how physicians in 13 surgical specialties use digital channels to learn about medical devices and interact with medtech companies, with the objective of helping companies address strategic opportunities around tech-assisted and digital promotion and service. The study can be segmented by target specialist audiences including cardiac surgery, electrophysiology, gastrointestinal surgery, interventional cardiology, interventional radiology, neurological surgery, obstetrics & gynecology surgery, orthopedic surgery, plastic & reconstructive surgery, radiology, spinal surgery, urology, and vascular surgery.
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