The Madison healthcare market has largely been stable. Madison has low rates of unemployment and uninsured residents, and it also has the lowest healthcare costs for any market across Wisconsin, thanks in part to its large local health system’s ownership of popular regional health plans. An incoming Democratic governor has tried to shake up the state’s Medicaid sector by pushing for eligibility expansion and withdrawing a waiver to add work requirements for some Medicaid beneficiaries. Thanks to its clout, investment from the state, and wide-ranging services lines, UW Health will remain the market’s most important entity for the foreseeable future, but UnityPoint’s proposed merger with Sanford Health could enable it to be more competitive with UW Health and SSM Health in coming years.


Related Reports

Atlanta | Georgia | 2020 | Market Overview

Providers dictate the terms in Atlanta, where a rapidly growing population is spurring facility expansions and clinical alignment of physicians and health systems. Emory Healthcare’s clinically integr...

View Details

San Francisco | California | 2020 | Market Overview

The San Francisco market features a mostly unconsolidated health system sector. This somewhat masks the power of Kaiser Permanente and Sutter Health, however. Kaiser Permanente includes the market’s l...

View Details

West Palm Beach | Florida | 2020 | Market Overview Brief

Baptist Health South Florida continues to shake up the West Palm Beach market with the acquisition of Boca Raton Regional Medical Center, though Tenet Florida and HCA East Florida continue to lead in...

View Details

West Palm Beach | Florida | 2020 | Market Overview (Event Driven)

Baptist Health South Florida continues to shake up the West Palm Beach market with the acquisition of Boca Raton Regional Medical Center, though Tenet Florida and HCA East Florida continue to lead in...

View Details