The Dallas market continues to grow, all the while pressuring health systems and insurers to find new ways to reach patients and grow market share. A strong economy has provided a strong commerical enrollment pool, though high-deductible health plans are becoming more common. The mix of popualtion growth, investments to improve access, and high-deductible health plans create an environemnt that is favorable for drug manufacturers, though expensive brands or specialty drugs could find an increasingly challening market as patients face cost barriers to access.

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