The Southern New Jersey healthcare market has been defined by high profile mergers and acquisitions. Jefferson Health, a large Philadelphia health system, expanded into Camden with the acquisition of Kennedy Health, while Virtua Health has acquired Lourdes Health System, a game changer for the south Jersey region. The acquisition gives Virtua a dominant 50 percent market share in Southern New Jersey, with two hospitals and 600 physicians. Tiered network products, especially the Blue plan's OMNIA plan designs, have seen continued success. Value-based care and new payment models are likely to grow as consolidation and acquisitions drive innovation in the market.


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