Largest health system Geisinger Health and major insurer Highmark’s joint venture in four counties just northwest of the market could eventually reverberate in Scranton. As the two organizations expand their relationship geographically, their position as rivals in Scranton’s health plan market may evolve. However, UPMC’s entry into the insurance exchange and partnership with Commonwealth Health could signal a developing threat to the two organizations in the future. Geisinger is adding maternity care to compete with rival Commonwealth Health. Expect continued shifts in the Scranton healthcare market as these new partnerships impact the competitive landscape.


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