Pharmaceutical companies are going to have to start paying a lot more attention to the overall customer experience of their patients. Escalating consumer expectations, largely driven by other industries, is now bleeding into patients' expectations of their healthcare providers as well as there is significant demand for support services and other curated offerings beyond the pill.
Ms. Stanton is an expert on patient insights and digital marketing strategy. She creates the Cybercitizen Health and ePharma Consumer studies each year as well as a host of custom research for clients looking to better understand their patients digital journey. Rory specializes in consumers digital trends and emerging health technology to give brand managers context when understanding how to reach their patients in the various digital channels.
She has been with DRG's Manhattan Research for the past few years and was previously an Advisor at Forrester Research.