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DRG's People Page - Lydia Crowe

Increasing competition and restrictions on reimbursement mean that it is more important than ever before to effectively differentiate medical technologies, not only in terms of clinical efficacy, but also cost efficiency and a “real-world” impact for patients and the healthcare payer”

Lydia has more than 11 years’ experience at DRG Abacus and has a Master’s degree in Economic Evaluation of Healthcare. During her time as part of the health economics team, she designed and constructed a large number of models across a wide range of disease areas, including diabetes, end-stage renal disease, epilepsy, hepatitis C, HIV, oncology and pain management, and taught introductory pharmacoeconomics to a number of different audience types.

In her role as practice lead, Lydia is responsible for business development, proposal writing, client relationship management, and thought leadership, and has particular domain expertise in customer-facing value communication materials. Lydia applies her extensive experience in working closely with clients to understand their specific requirements and to advise on the optimal approach to support market access of their technologies. Lydia is also responsible for providing strategic input to project teams internally and for ensuring that deliverables are executed to a high standard and meet clients’ needs.  Lydia has excellent communication skills and adheres to the principle of communicating a complex message simply and clearly throughout her work.

Available as a speaker

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