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Adrienne Lovink Partner Decision Resources Group Consulting

Convergence is coming: the delineations that currently separate medical devices and pharmaceuticals will increasingly dissolve. More and more product ideas and concepts incorporate elements of devices, drugs, and digital health. This convergence will require companies to rethink the entire commercialization model, lest they be left behind.

Adrienne Lovink is a Partner in DRG Consulting. In her role, Adrienne leads a team of consultants located throughout North America, Europe, and Asia. Her specific area of focus is to support leading medical device, pharmaceutical, and technology companies on issues related to commercialization strategy, product and portfolio development, and market access.

During her >13 year tenure at DRG, Adrienne has been instrumental in broadening the company’s expertise in quantitative market modeling and scenario planning, due diligence, conjoint, medical billing and real-world-data, hospital reimbursement and market access, and emerging technology adoption.

Adrienne regularly engages with industry partners to support professionals devoted to developing and using engineering and technology to advance human health and she sits on the Industry Advisory Board for the Biomedical Engineering Society (BMES). Adrienne is active as a guest lecturer for graduate programs at leading universities in North America where she actively engages in discussions related to the impact of health care reform; the convergence of biopharma, medtech, and digital; and opportunities for regenerative medicine and personalized medicine.

Prior to joining DRG, Adrienne worked as a research scientist for a leading pharmaceutical company.  Adrienne finished first in her class with a BASc in Engineering from the University of Toronto. She also holds a graduate degree from the Institute of Biomaterials and Biomedical Engineering.

Available as a speaker

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