BURLINGTON, Mass., March 2, 2015 /PRNewswire/ -- Decision Resources Group, a leading research and advisory company focused on high-value healthcare data, insights and analytics, announced today that it acquired Activate Networks, a provider of network and relationship analysis.
Jim Lang, CEO of Decision Resources Group said, "This important acquisition builds on our data-driven solutions and predictive analytics offerings that are becoming increasingly critical for life sciences organizations. In today's complex healthcare environment, the ability to understand physician prescribing behavior gives life sciences the insights they need to deploy their sales and marketing efforts."
Activate Networks' proprietary algorithm's, developed out of the social science laboratory of Dr. Nicholas Christakis at Harvard University, helps to understand relationships between people in order to find influential leaders and communities. Activate uses real-world evidence to provide rapid and accurate mapping of physician networks to help biopharma and medtech sales forces connect with the doctors who will have the greatest impact on product utilization. In concert with DRG's core strengths of KOL mapping, industry leading databases around IDN and Hospital Affiliation Structures and a Market Leading ACO Database, biopharma commercial and Market Access teams will be able to target resources to key physicians who drive product adoption.
"Taking the next step in formalizing our multi year relationship with Activate, we see this move as an expansion of our underlying analytics capabilities and a continuation of our desire to support our clients with sales force targeting," said Brigham Hyde, Chief Data Officer of Decision Resources Group. "Together with Activate, DRG Analytics will be able to provide life sciences customers a 360 degree view of physician behavior."
About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Clients rely on this analysis and data to make informed decisions. Find out more at www.DecisionResourcesGroup.com.
About Activate Networks, Inc.
Activate Networks, Inc. is the leading provider of network analytics for healthcare/life sciences companies, identifying the key connections that drive commercial success. Activate Networks' analytics platform and suite of SaaS software applications enable healthcare/life sciences companies to unlock the commercial value of their customer networks. More information can be found at www.activatenetworks.net.
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SOURCE Decision Resources Group