The New England Journal of Medicine and American Family Physician rank as top online medical journals by U.S. primary care physician visitation, according to the just released ePharma Physician® v8.0 study by pharmaceutical and healthcare market research company Manhattan Research. Comparing the top online journals of 2007 to this year's batch, the Annals of Internal Medicine and American Family Physician have been two of the most successful publications in increasing online physician readership.

Reading online journals has been one of the fastest growing professional activities for physicians, growing at a double-digit rate over the past three years. The ePharma Physician® v8.0 survey found that physicians expect to increase their use of the Internet as a source of clinical news and information, making it critical for publications like the American College of Physicians Observer, the Cleveland Clinic, the Journal of General Internal Medicine and others to maintain engaging online versions of their journals.

  Top Online Journals Among Physicians in 2008   Ranked by Number of U.S. Primary Care Physician Visitors    Position      Publication       1.         New England Journal of Medicine      2.         American Family Physician      3.         Annals of Internal Medicine      4.         The Lancet      5.         American Academy of Family Physicians      6.         Journal of the American Medical Association      7.         Family Practice Management      8.         Cleveland Clinic      9.         ACP (American College of Physicians) Observer     10.         Journal of General Internal Medicine    Source: ePharma Physician® v8.0 (2008)     About ePharma Physician® v8.0 

ePharma Physician® v8.0 was conducted via online survey methodology in Q2 2008 among 1,681 online practicing U.S. physicians. The study and advisory service product has determined the leading online physician destinations based on the number of physician visitors as well as the content satisfaction of those who visit and provides in-depth analysis of top product and corporate pharmaceutical websites, health portals, online journal sites, specialty-specific sites, newsletters and society sites.

Marketers interested in learning more about the latest digital sales and professional marketing trends from ePharma Physician® v8.0 are invited to attend a webcast from Manhattan Research on Tuesday, August 26, 2008, at 11 a.m. and 3 p.m., EDT (for qualified business accounts only). Register at http://manhattanresearch.webex.com/.

Other Manhattan Research Products and Services

Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse®, Taking the Pulse® Europe, Taking the Pulse® Asia, Cybercitizen® Health, Cybercitizen® Health Europe and ePharma Consumer®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit http://www.manhattanresearch.com/, email sales@manhattanresearch.com or call 1.888.680.0800.

  For more information, contact:   Maureen Malloy   Manhattan Research   212-255-7799   mmalloy@manhattanresearch.com 

SOURCE: Manhattan Research

CONTACT: Maureen Malloy of Manhattan Research, +1-212-255-7799,
mmalloy@manhattanresearch.com

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