BURLINGTON, Mass., Sept. 8, 2014 /PRNewswire/ -- Decision Resources Group finds that dental procedure volumes will see strong expansion as the population ages and as awareness of these treatments increases. Historically, implantology training has been low in this region. As international manufacturers increasingly vie for share with local companies they will focus on providing greater training for dentists, increasing the likelihood that they will recommend or perform an implant procedure and use their products.
Other key findings from Decision Resources Group's coverage of the Latin American dental implant market:
- Unaffordability of implants: Inability and unwillingness to pay for procedures among Latin American patients will represent the most significant limiter to market growth. There is a general lack of reimbursement for these procedures and therefore many patients will delay these elective procedures until their ability to chew becomes seriously compromised.
- Prevalence of single-unit procedures: A high proportion of single-unit procedures are performed in Latin America because these procedures are more affordable than multiunit procedures. In addition, there has been insufficient training for Latin American dentists on how to perform multiunit implant procedures.
- Slow adoption of nanotechnology-based implants: Although the Latin American dental implant market will follow many global trends, penetration of nanotechnology-based surface treatment implants will lag behind Europe and the United States. Adoption of this technology remains low due to high product cost, lack of training on their use, and doubts regarding their benefits.
- High volumes in Brazil: The strong presence of local manufacturers and significant price competition in Brazil has made dental implants accessible to a substantial portion of the population, resulting in high penetration of implants in this country.
Comments from Decision Resources Group Analyst David Lee:
- "A number of premium international competitors have purchased value brands in an effort to capitalize on the popularity of low-cost products. This is particularly evident in Brazil, where premium-priced implants have struggled to gain market share. For example, Straumann acquired a significant stake in Neodent, a Brazilian company, while Zimmer acquired Exopro."
- "Competitors that do not acquire local value players should emphasize endorsements from key opinion leaders and target marketing initiatives directly to patients. Strong clinical support will also be needed to justify a product's premium price."
- David Lee has written a Medtech 360 report on this subject entitled Latin American Markets for Dental Implants 2014.
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