BURLINGTON, Mass., March 26, 2015 /PRNewswire/ -- Decision Resources Group (DRG) today announced that it has joined the Veeva OpenKey Partner Program. Veeva OpenKey is a bold new approach to provide life sciences companies with customer data for healthcare professionals (HCP), healthcare organizations (HCO), and affiliations, and to do so with consistent standards of quality and service.

"We believe that openness of data and integration are integral to driving valuable insights on core issues such as market access, reimbursement, stakeholder insight, and understanding brand performance from an outcomes-driven perspective," said Courtney Morris, Executive Vice President of Solutions at DRG. "We are pleased to partner with Veeva to bring a more robust and integrated view of information to our shared customers," Morris added.

DRG's industry-leading data, services and solutions, including Fingertip Formulary and HealthLeaders-InterStudy, offer life sciences companies a more accessible view of healthcare professionals and organizations, while boosting market targeting, analysis and account planning, within a seamless user experience.

About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Clients rely on this analysis and data to make informed decisions. Find out more at www.DecisionResourcesGroup.com.

All company, brand, or product names contained in this press release may be trademarks or registered trademarks of their respective holders.

For more information, contact:

Decision Resources Group
Tori McClain
781-993-2736
tmcclain@dresourcesgroup.com

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SOURCE Decision Resources Group

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