Decision Resources, Inc., one of the world's leading research and advisory firms focusing on healthcare insights and analysis, announced today that it acquired Manhattan Research, a leading provider of access to physician and consumer opinions on the global healthcare market. The acquisition of New York, NY-based Manhattan Research by Waltham, MA-based Decision Resources, Inc. will result in a significant expansion of Decision Resources, Inc.'s portfolio of premier market research and data businesses for the healthcare industry and give Decision Resources, Inc. a larger footprint in the consumer market research arena.
Manhattan Research's focus on physician and consumer use of information technology, including next generation digital media such as social networking, blogs, podcasts, and Web 2.0, sets the firm apart in the industry.
"We are excited to continue our growth as a Decision Resources, Inc. company," said Mark Bard, president and co-founder of Manhattan Research. "We look forward to continuing to expand our portfolio of client solutions with the economic and strategic resources now afforded to us as a member of the Decision Resources, Inc. family."
With more than half of all consumers using the Internet for health information and services, Manhattan Research services are in demand by marketing savvy life sciences organizations.
"Our innovative approach to strategic research and advisory services offers our clients a unique perspective on how physicians and consumers are gathering healthcare information through digital marketing vehicles," said Joe Farris, COO and co-founder of Manhattan Research. "Combining our insight with the industry expertise of Decision Resources, Inc. will provide our clients with a greater understanding of how to reach their target audience and craft their messages in line with evolving macro trends in the industry."
Acquisition Fulfills the Demand for Global Consumer and Physician Market Research
By sub-segmenting their research populations into therapeutic and specialist groups as well as showing utilization and motivation behind the usage behaviors, Manhattan Research expands Decision Resources, Inc.'s offering to include the type of consumer and physician market research that brand managers at biopharmaceutical companies urgently need.
"Manhattan Research is an important acquisition in Decision Resources, Inc.'s overall strategy to expand our portfolio of companies with firms that offer innovative, high-value market research solutions to the healthcare industry," said Peter Hoenigsberg, CEO of Decision Resources, Inc. "The digital age has brought a wealth of healthcare information to physicians and consumers, and Manhattan Research is at the forefront of measuring and analyzing the impact of that information and turning it into actionable lessons-learned for life sciences organizations. This area of market research will continue to be one of the most dynamic for years to come."
Manhattan Research will remain headquartered in New York, NY. About Manhattan Research
Manhattan Research is a healthcare market research and advisory services firm, bringing clarity to the market forces, trends, and impacts of physician and consumer use of information technology, including next generation digital media such as social networking, blogs, podcasts, and Web 2.0. Through analysis of Manhattan Research's trended, proprietary data sets analysts provide global pharmaceutical companies with the insight necessary to strategically plan and market existing and future therapies. Manhattan Research was advised by AdMedia Partners, an independent merger and acquisition advisory firm based in New York City that provides M&A advice to digital and traditional media, marketing and information businesses.
About Decision Resources
Decision Resources, Inc. is a world leader in healthcare market research publications, advisory services, and consulting designed to help clients shape strategy, allocate resources, and master their chosen markets. The company provides insight on the managed care industry (http://www.healthleaders-interstudy.com/), the medical device industry (http://www.mrg.net/), the biopharmaceutical industry (http://www.decisionresources.com/), the hospital-based drug and imaging industry (http://www.amr-data.com/) and U.S. formulary data (http://www.fingertipformulary.com/).
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