HealthLeaders-InterStudy, a leading provider of managed care market intelligence, introduces its District Survival Kit designed to provide pharmaceutical sales teams with managed care and healthcare market data and analysis that drives innovative sales strategy development.

Each survival kit can be customized for a specific district to provide the most relevant quantitative and qualitative insights that will enable teams to assess priorities and understand market drivers, influencers and opportunities. Accurate and comprehensive enrollment information allows teams to evaluate how medical and pharmacy lives are covered in a particular district to improve strategic planning and resource allocation. To meet sales force needs, Territory and Region Survival Kits are also available.

"Sales teams are constantly looking for new approaches to improve sales performance in their districts and regions. Our insights into managed care and local healthcare market drivers can help teams stand above the competition by providing the intelligence needed to change the way the game is played," said Jed Maley, director with HealthLeaders-InterStudy. "By combining our data and analysis products into a district-specific kit, sales teams can benefit from the depth of managed care and healthcare market expertise HealthLeaders-InterStudy is known for, at an access point that is most relevant to them."

About HealthLeaders-InterStudy

HealthLeaders-InterStudy, a Decision Resources, Inc. company, is the authoritative source for managed care data, analysis and news. For more information, please visit www.HL-ISY.com.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.

  For more information, contact:    Lisa Osgood                               Elizabeth Marshall   HealthLeaders-InterStudy                  Decision Resources, Inc.   781-296-2606                              781-296-2563   losgood@hl-isy.com                        emarshall@dresources.com 

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SOURCE: HealthLeaders-InterStudy

CONTACT: Lisa Osgood of HealthLeaders-InterStudy, +1-781-296-2606,
losgood@hl-isy.com; or Elizabeth Marshall of Decision Resources, Inc.,
+1-781-296-2563, emarshall@dresources.com

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