Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, has made available for free on their Web site a paper that presents the top 10 highlights of the Indian pharmaceutical market that are integral to success. This list was compiled using data and information from Decision Resources' Emerging Markets--India Report Series.
The new paper entitled Top 10 Things Pharma Should Know About India, ranks competition from alternative medicine, which is widely used and promoted by the Indian government, as number 10 on the list. India uses various traditional (Herbal/Ayurvedic) and alternative medicinal methods besides Western medicine for patients seeking treatment of certain chronic ailments (e.g., rheumatism).
Building relationships with private and public healthcare facilities to promote a branded drug is ranked at number 9. On average, 65 percent of Indians access private hospitals, clinics and doctors and 35 percent rely on government-sponsored institutions and doctors. This pattern holds true across geographic regions; 70 percent of urban households and 63 percent of rural households use private healthcare.
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