HealthLeaders-InterStudy, a leading provider of managed care industry intelligence, finds that California's major health plans are offering a wide range of new options to compete for members in the state's expanding small-group market. The sector includes 1.2 million businesses, 500,000 of which don't provide medical coverage to employees, according to the latest California Health Plan Analysis.
"The health plans are taking a variety of tactics -- from offering many choices, like Health Net, to selling a simplified package, like Blue Cross of California," said John Leighty, California market analyst. "PacifiCare's small-group sales have jumped 140% since it introduced its SignatureFreedom self directed health plan in mid-2003. Clearly, all of the health plans see this as a hot market."
Other Health Plan News in California: * HMOs are introducing more flexible benefits and rate structures to compete with less-regulated PPO designs. * California HMOs reported healthy profits in 2004. * PacifiCare Health Systems says it will participate in competitive bidding to offer prescription drug plans to fee-for-service Medicare members nationwide in 2006. About HealthLeaders-InterStudy
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