Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, forecasts that the type 2 diabetes drug market in Brazil will grow from $417 million in 2008 to $834 million in 2013. The projected 15 percent annual growth rate is attributed to a growing prevalent and drug-treated population, increased use of new generation antidiabetics such as Merck's Januvia, Novartis's Galvus, Sanofi-Aventis's Lantus and Novo Nordisk's Levemir and the launch of several novel agents like Amylin/Eli Lilly/Alkermes's Byetta LAR.
"Throughout our forecast period, sales will be driven by the uptake of newer generation antidiabetics, including dipeptidyl peptidase IV (DPP-IV) inhibitors -- such as Januvia and Galvus as well as fixed-dose combinations containing these agents -- and insulin analogues such as Lantus and Levemir. The anticipated launch of Byetta LAR, which offers greater weight loss and better efficacy in reducing glycosylated hemoglobin (HbA1c) but requires less frequent dosing than Byetta, will also drive sales. Because these drugs have no generic competitors in Brazil and enjoy premium pricing, a slight increase in use will drive rapid growth in revenue," stated Jing Wu, M.S., MBA, analyst at Decision Resources.
The new Emerging Markets report entitled Type 2 Diabetes in Brazil also finds that diagnosis rates of type 2 diabetes in Brazil are far lower than diagnosis rates in major pharmaceutical markets (United States, France, Germany, Italy, Spain, the United Kingdom and Japan). One of the key reasons for this is low disease awareness and poor understanding of type 2 diabetes symptoms among patients, which prevents them from seeking treatment.
"This challenge in diagnosis rates of type 2 diabetes in Brazil is a great opportunity for Western drug companies. Western drug companies should reach out and work with the Brazilian government and policy makers to launch programs that raise disease awareness and promote patient education among the general population in Brazil. These programs can also provide patients with more information on the latest novel therapeutic agents and lead to increased drug sales by multinational drug companies," added Ms. Wu.
The new report contains primary research of physicians and epidemiology study in key pharmaceutical markets of Brazil -- Rio de Janeiro, Sao Paulo, Brasilia and Belo Horizonte.
About Emerging Markets Reports
Decision Resources offers a syndicated report series for high-growth emerging markets with comprehensive disease-specific analysis. Each report assesses the commercial opportunity in the pharmaceutical market for a disease based on population demographics, economic development, disease epidemiology and changing physicians' practices.
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