BURLINGTON, Mass., Feb. 4, 2014 /PRNewswire/ -- Decision Resources Group finds that medical tourism and a high level of aesthetic consciousness will drive strong growth in the Latin American market for body contouring devices. High patient demand will be particularly evident in large metropolitan regions, such as Rio de Janeiro or Mexico City, where the fashion industry and mainstream media have brought considerable attention to achieving a slim body and tight skin. This cultural emphasis, combined with the rising number of overweight individuals, will drive robust growth for body contouring procedures in Latin America.
"Although residents of Latin America are extremely body conscious, many patients from other regions will also travel to Latin America for body contouring procedures," said Decision Resources Group Analyst Kristina Vidug. "Latin America is a popular destination for medical tourists from North America and Europe because visitors are able to vacation in tropical destinations, undergo medical procedures and heal before returning home. Costly invasive procedures such as fat reduction are the most sought-after treatments for medical tourists because the savings accrued in Latin America versus North America or Europe can be quite substantial."
Although noninvasive fat reduction procedures are gaining popularity worldwide, the ongoing use of traditional invasive procedures will continue to have a significant positive impact on the Latin American body contouring device market as well. The dramatic weight loss from traditional liposuction results in skin laxity, and therefore skin tightening procedures are generally performed on postoperative liposuction patients to address this issue. The complementary nature of these two procedures will spur skin tightening device adoption among physicians who perform liposuction procedures, further supporting the overall body contouring device market.
Compared to other geographies, there are fewer direct-to-consumer advertising campaigns in the Latin American region. This is because most multinational corporations use local distributors, which often do not have sufficient resources to conduct extensive marketing campaigns. Therefore, manufacturers must establish an online presence through company or product websites and make them available in the language of each target country.
Decision Resources Group's Latin American Markets for Body Contouring Devices 2014 report includes unit, procedure, average selling price and revenue information, along with market drivers and limiters and a competitive landscape for cellulite reduction, skin tightening and fat reduction devices in Argentina, Brazil, Colombia and Mexico. Supplemental country coverage is also available for Chile, Peru and Venezuela, as well as in aggregate for the rest of the Latin American countries.
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